Tumblr. An effervescent pocket of pure internet culture. The subtle experience. An ecosystem of posting what you make, sharing what you love, and scrolling through all that lies in between memes, text, music, and tweets. Post pictures of your pet snake, delve into dank memes, find fellow fans, match your reality to your mood in a GIF. Add to it or simply scroll through and soak it up.
Now picture all of the above, but on the go. That’s what this is. Watch as a community grows around you, led by ideas, aesthetics, initiatives—instead of individuals. Come as you are, curl up with whatever brings you to your dash in the first place. The rest will layer up like your favorite outfit in fall.